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Reports suggests that traffic on mobile internet browsers have increased by 30% within a few years. The topmost devices to be used for mobile browing are:
The most popular one is apple iphone which has hit 4 millions hits per day worldwide. Given the fact that its browser is very good, it still can't do a lot of things and flash is one of the main problems.
You will certainly not like to ignore this fact that a lot of people are actually trying to view your website on their mobile devices. So what can you do about it.
1. Have analytics installed and see how many people are actually viewing your website on a mobile device.
2. Ask your developers to code according to web standards and do not use browser specific code but try to write cross browser code.
3. Ask somebody you know to have a look at your website on iPhone or nokia smartphone. If it is coded according to the w3c guidelines, you should not have major problems and websites should render well but if not, ask to website designers to have a look
4. A lot of people are using twitter to put in thier website urls which are clickable so use it to create more traffic on your website.
There is one more area you should look at and that is google adwords which is mobile targeted. Obvoiusly if your website does not look good on mobile devices you do not have this option but that is precisely the reason you should have made your website mobile compliant so that you can target a captive audience.